Internet Wars
- Tuesday, May 25, 2010 - 0 comments
Mobile Ads: Location or Nothing.
Now, we're seriously stepping in a phase where the mobile broadband integration has become a sine qua non requirement, and we're hearing about the war between Google and Apple to milk the biggest jug out of mobile customers. But I wonder... is the traditional ad system worth it when going mobile or is there an alternative?
Location based advertising and partnerships are the sanest answer coming to my mind, here is why:Ads in a matchbox?In all my browsing experience, the only time I have clicked on ads were accidental. But it never turned out to be a real problem, tabbed navigation, mouse, big screen... all these help when you get tricked into visiting that awesome money-making-twitting-towel's website.
Now, on a mobile, that's pretty different, the screen is small, the fonts are small, and as long as I admire the efforts put into mobile web browsers I can't really say it's the best way to enjoy the web... What about ROI?When you try googling anything about the topic, you end up with a huge amount of articles describing how Facebook and Google are making money out selling ads and even more money out of selling even more ads for mobile. What about the return on investment of those who actually buy the ad space?
Please send me a link, I have yet to find anything that's realistic about advertiser's ROI.Ads through apps?That's another thing. I've seen ads embedded in apps I use for my mobile. I will never click on them simply because doing so would open my browser. I don't need more lag than I already have, thank you very much, and then again, the small screen would make it as comfortable as gnawing on my toes.
I won't worry about it too much though, Twitter has announced they wouldn't allow ads from their third party apps anymore. Nice for them to secure their own channel (tweetup), but not so nice for many a developer's business plan. Back to the real world, sns advertisers could choke on the red pill.What seems to be profitable, then? Coupons. Location based advertisement.
Where does it bring us back to? Traditional advertising.
Will it work? Yes, Yes and YES. Why?
1) It brings direct rewards to the consumer
2) It's directly relevant to the user
3) It's less intrusive Am I the only one to think that? No.Apple did forbid developers to implement location based ads, they want to keep the candies for themselves.
Google battled and won over location based ads.
Yahoo! is so desperate to enter the battle it offered to buy foursquare, and just bought Koprol.
Location based advertising and partnerships are the sanest answer coming to my mind, here is why:Ads in a matchbox?In all my browsing experience, the only time I have clicked on ads were accidental. But it never turned out to be a real problem, tabbed navigation, mouse, big screen... all these help when you get tricked into visiting that awesome money-making-twitting-towel's website.
Now, on a mobile, that's pretty different, the screen is small, the fonts are small, and as long as I admire the efforts put into mobile web browsers I can't really say it's the best way to enjoy the web... What about ROI?When you try googling anything about the topic, you end up with a huge amount of articles describing how Facebook and Google are making money out selling ads and even more money out of selling even more ads for mobile. What about the return on investment of those who actually buy the ad space?
Please send me a link, I have yet to find anything that's realistic about advertiser's ROI.Ads through apps?That's another thing. I've seen ads embedded in apps I use for my mobile. I will never click on them simply because doing so would open my browser. I don't need more lag than I already have, thank you very much, and then again, the small screen would make it as comfortable as gnawing on my toes.
I won't worry about it too much though, Twitter has announced they wouldn't allow ads from their third party apps anymore. Nice for them to secure their own channel (tweetup), but not so nice for many a developer's business plan. Back to the real world, sns advertisers could choke on the red pill.What seems to be profitable, then? Coupons. Location based advertisement.
Where does it bring us back to? Traditional advertising.
Will it work? Yes, Yes and YES. Why?
1) It brings direct rewards to the consumer
2) It's directly relevant to the user
3) It's less intrusive Am I the only one to think that? No.Apple did forbid developers to implement location based ads, they want to keep the candies for themselves.
Google battled and won over location based ads.
Yahoo! is so desperate to enter the battle it offered to buy foursquare, and just bought Koprol.


