One Free Hungry Wallpaper

On Saturday night, I dined-in.
Big dinner. It was my first time there and I had no idea the servings were so huge.
There were some leftover, still untouched.
They were bagged and given to a couple of beggars.
It would have been a crime to waste that food, too many people starve.
So here, pass on the good word :)


Posted via email from @Danny_Fr

One "Like" Button to Bring Them All and in the Darkness Bind Them

Seen on TechCrunch: Facebook is about to release a "like" button for the whole internet.

Facebook want's to deploy its "Like" button. I have seen various comments about that, ranging from "they want to copy Digg" to "That's awesome", and none makes me really happy. I don't think you guys really get it.

Hidden meaning

Just because the button is labeled "Like", which has a very strong positive connotation, doesn't mean it's only meant for you to tell your friend you like it.
What's hidden behind the "Like" label is a much longer sentence: "Redirect the content to our website and diffuse it, it's a win-win, you get to communicate and we get a metric ton of data to mine in a single click and tons of traffic, plus the content and all your friend's comments."

Comments: get them and you'll be everywhere

We are currently facing the problem of multiple entry point for online content. If you share to five websites, you will have to monitor them all to reply to the comments.
I have discussed this issue here, while wondering:

And there is no way I can aggregate that. Or is there one? After having thought about it for a little while, the ideal solution would be a unique ID and/or entry point for curated data, something ressemblig Disqus, but for all uploaded content. If we could link single pieces of curated info to a unique ID, all metadata reffering to it would become easy to access.


I have already written about this topic here, I self-quote :

The knee-jerk reflex of sharing content and point of view through a status update could be the perfect vector of a web-wide comment gathering system. In 140 characters, native, and in Twitter's database, of course.

Facebook as more or less exactly the same approach about comment gathering, and goes even further with Open Graph. In short, it does all the things I've stated earlier, and the unique entry point is, of course, Facebook itself, via its API. That is: from anywhere there is a discussion, now mostly everywhere on the web.

What being everywhere means

Every piece of shared content is redirected to your site, if people want to comment it, they need to do it with your tools. It means more content, more comment, more data to mine, more people joining in and... more exposures to your adds and games, the money has to come from somewhere.

Why is it bad?

Whoever believes in open standards and whoever not liking being tracked online already know what I am going to write:

I do not want my online identity/behavior to be owned by a non neutral entity that can, if it get the monopole, just tell me "Use us or cease to exist online"

The generalization of proprietary standards is dangerous for the openness of the web. An example? Facebook's now patented news stream is based on the open protocol Activity Stream .

So what solution, then?

The salmon protocol and PuSH are two systems ready to be integrated, relatively simple to understand, that could give birth to some independent services allowing us to unify comments. Coupled to OpenID, if handled correctly, there is a possibility for all of us to have an identity that's independent from any commercial service.

Posted via email from @Danny_Fr

Why Google's Chinese Policy is a Dangerous Farce.


Enough.

I swore to myself I wouldn't touch politics, but after having read "Congress slams China and Microsoft, praises Google" I feel that's too much. I must rant.
I declare that in my world, Google leaving China is nothing but a dangerous farce.
And here is why.

Corporation VS Goverment - Sorry, governments should prevail. Abide or leave.


Big corporations controlling citizen's lives and lobbying governments? Sadly it doesn't happen only in books. Weapons and Tobacco industries have already been under the spotlight, locally or internationally (Europe and US alike are shifty on these issues). Governments are not always wise -to say the least, but corporations have little in common with humanitarian help either, they target profit, as a fact. Which is not a problem per-se, but a government has laws, and these laws are to be respected with no exception.

On what ground? Morals? Dangerous game.

We are now witnessing a debate summed up by "My moral against yours". China is "Evil". China censors search results. It's understandable to disagree. I disagree deeply, I am against any kind of censorship of the internet, freedom of thoughts is most precious to mankind.

But this is my opinion,  this.is.not.my.business! The cherry on the cake, US government applauding. I remember a time, not so long ago when a big country assaulted a smaller country on the pretense that it would liberate its citizens. Iraq, yes.

A revolution must come from the inside, sorry.

Just say it, you're pissed to have been hacked.


What an awesome PR move now! How many comments pouncing on China and their oppressive government (no, won't quote, go read, it depresses me), how dignified and brave of Google to stick with their policy and give the middle finger to the Chinese censorship. But...Big G broke the rules first, got an angry backlash and is now slamming the door, screaming about not liking the host anyway (is that my fault if they sold their shares of Baidu in 2006?).

What you may not know



  • Google has also invested some shares in the P2P service Xunlei. I wonder what they will do about it?


  • Google is suspending the search service. Do they make money out of it?  Ads. Wait...




How is that for downright hypocrisy? I'd give it a good 9/10.


Don't get me wrong. Freedom of press yes, freedom of information, yes. Regulatory organism and pressuring non-profit organizations to defend it, yes.
BUT here we are talking about a company with a market cap approaching 200$ billions (tops the GDP of 134 countries, just saying), taking on a foreign country about a moral problem. Now applauded by its home government...

Extreme corporate bullshit can be hilarious, given the right timing. This time, though, it is not funny.

36MFRRSWRSXF

36MFRRSWRSXF

Posted via email from @Danny_Fr

8 Tips To Keep Your Privacy Online.

'If You Have Something You Don't Want Anyone To Know, Maybe You Shouldn't Be Doing It' - Eric Schmidt, Google CEO - December 3, 2009

You see the problem here, yes? Let me rephrase:

'If there is someone whom doesn't want you do do something, maybe you shouldn't be doing it"

I have been writing long and large in this post about how your private things should stay private, and how the Internet could, in a worst case scenario, turn into the global version of that small town in the mountain where everybody know you've been holding hands with Suzie's sister's best friend (who's got an uncle in England).
There are several solutions to this problem. Some are scarier than the current situation (online unique and certified identity, thus legal right to privacy), some are simply utopias (free open web where everybody is nice and caring), and giving the whole world the middle finger is just too childish.

So, what do you do to protect your real identity online?

1) Use a persona

I am lucky enough to have a very common name, it makes me difficult to find as a person. My nickname though, Danny_Fr, can be found easily.
I can write whatever I want under this pseudo, the most you'll find about me is that I'm somewhere in Jakarta.

2) Hide your face

That I don't do. But you should if you're more concerned about stalkers, or if you're young, female, and pretty (you should also send me your number).
If my name is pretty common around the world, my face though, is pretty unique (see related pic on my blog profile), and I am endowed with a pretty showing Mohawk haircut. Stands out in the crowd.
Luckily none of my ex want me dead.

3) Phone number, address? Forget!

The very last thing you want to do is to deliver your personal data anywhere online. NEVER. do. that.
I once made the mistake to publicly upload my CV on Facebook.
Stalker here I am, call me on my personal line. It took me a tiring while to get rid of it.

4) Split your professional and private life

It's mainly the same as using a persona, but it goes a little further. Use separate phone numbers, addresses and SNS accounts for your work, you can smext and upload your pole dancing photos on your private accounts

5) Several emails are good too

One for you, one for the office, one for the junk. That's also practical.

6) These privacy settings, use them!

Facebook settings: It sounds like a "DUH!". But you'd be surprised by the amount of Facebook profiles delivering funny information about their owners. Have you ever had a person waiting for a while before adding/refusing to add you? I have, and I can see this person's updates on my newsfeed.

Twitter settings: You know your tweets are public, yes? You'd be surprised how applications like Hunch use them to profile you. I am going to use it before hiring my next slav..er.. employee. Protect your tweets.



7) Are you sure you want to reveal your location?

I don't use foursquare. I do not want to. I am where I am, and if you want to know what's my position, kindly ask.
But then again, I deactivated the geo-tagging option in Twitter. I do not like the idea of 280 persons and potentially all their followers knowing where I am.

8) Chose your friends.

Once again, it sounds obvious. But do you really know everybody you befriended on Facebook? Oh, do you really know every single follower of yours, and their followers, who will get your tweet after a RT?
It seems nearly impossible to control your follower and their RT (again, protect your tweets). On Facebook though, it's pretty easy, you might as well do it if it matters for you.

I don't exactly follow all these advices; I'm not a privacy freak and I actually let some information leak just to know how far they can go.
With a little bit of whit, you can find out where I work (good luck), you know how I look, now try finding me and tell me what you found out. I'll treat you for a drink.

Meanwhile I'll be lurking on /b/.

Posted via email from @Danny_Fr

How To Edit Your Privacy Settings On Facebook And Twitter

Wonder about Facebook and Twitter privacy settings?
I let you know here why you should be careful about them, and here is the guide :)

Facebook

First off, find the "Privacy Settings" link, hidden behind the account button.

Profile/Contacts


All the settings you will need to modify fill show like this:



At that point, you are free to chose what to set private. I am pretty touchy about my family and relationship info and who can see what was posted by my friends.
You can fine-tune the setting after clicking on the lock icon and choosing "customize".

A pop-up will appear, where you can chose to show/hide from specific people. The interesting part is: you can type in groups names.
Creating a friend group called "limited" and hiding some information from them is quick and easy.



Search

Search offers less granularity, here are the setting I find optimal for a good privacy (e.g. you won't be found on Google and only your friends will be able to search for you). Make good use of the "Preview My Profile" button. It's pretty useful and will save you time.



Application and Websites

This one is a trickster. I do not really understand why Facebook has taken the decision to hide "What You Share" and "What Your Friends Can Share About You" under that section, since it seems more logical for it to appear under "Profile". Design flow or obfuscation?
Be sure to visit these pages and chose carefully what you what to be shown.




Twitter

Much easier, you only have to worry about two things, the geo-tagging and the tweet protection. Protecting your tweets will prevent them from showing on the public timeline. and It will also prevent Google and other third party applications to harvest them without your consent (just google "@yournickname" to know what I mean).
Locating your tweets is a matter of choice, I do not really want people to know whether I tweet from home or from a cafe. Deleting previous location information is a useful feature, since the geo-tagging is enabled by default.


This is the end of the guide. Hoping to be useful. Don't hesitate to share your feedback and keep in touch!


Posted via email from @Danny_Fr

Social media, Online Business? Since 1982, Dear Sir!

Social media fever is so high lately, it can almost make us forget that communicating over a screen is actually way older than two thousand and five.
Actually the concept is older than me. Older than the Internet. And exclusively French!

Enters the Minitel


Source: wikipedia. Here is a flickr group about the beast.

Isn't he ugly as hell? For sure he is. But what was it, exactly?

A plastic box with a screen, a keyboard and a modem (dumb terminal).
Extremely easy to use, you just had to type a 4 digit number on your phone, connect the terminal and hang up. The hardest part was to type in the service name, and fill in the blanks. No mouse? You just had to press the "send" or "menu" key.

Inexpensive at the time, and connected to the phone lines, it would let you:

  • search the yellow/white page
  • send faxes
  • check the stock market
  • shop online
  • check train and plane schedule and purchase the tickets
  • translate text
  • consult various databases
  • play online 
  • chat (cybersex...yes, already!)
  • post on bulletin boards

The Minitel in figures (Sources: wikipedia, l'expansion.com)

late 1990's: Minitel connections were stable at 100 million a month plus 150 million online directory inquiries, in spite of growing Internet use
late 1990's: Minitel sales in the late accounted for almost 15% of sales at La Redoute and 3 Suisses, France's biggest mail order companies
1998: Minitel generated € 832 million ($1,121 million) of revenue
1999: almost 9 million terminals — including web-enabled personal computers — had access to the network, used by 25 million people
2005: there were 351 million calls for 18.51 million hours of connection, generating € 206 million of revenue
2009: there still were 1,5 million active terminals all around France

Way before the Internet, start-ups were already making money out of online chat, forum and cybersex, the foundations of today's social media. Informative enough, when you still can read online marketing being promoted as the 'new hotness'...
I don't mean to lessen the importance of SNS marketing, but some nostalgia is not that bad for the mind. And...er...get off my lawn? :D

Posted via email from @Danny_Fr

3 Sign language gesture for Facebook, Twitter and Google Buzz

The fingers are supposed to represent the users. The thumb represent yourself, as the 'central user'.

Facebook:

Your friends, their friends and you in the middle


Twitter:

Follower following a follower who follows you. Plus, it kind of looks like a bird, isn't that rad?

Google Buzz:

Nothing special. Just a bloody mess.

Yes, I did have five minutes to lose.

Posted via email from @Danny_Fr

How are you supposed to survive a sunset?

There are some evenings…

You just happen to tilt you head back and dusk is already right in front of your face.
Sometimes it’s just you, sometimes, some dude taps on your shoulder and while pointing straight upward he goes “Hey…look at that!”

And of course you’re gonna look, ‘cause what’s to see is just not real.

The sun is suddenly more than a big ball of flaming gas, the clouds more than some vapor. This red hot blood spread across the sky seems to come right from your veins.

You gaze into this huge scenery and you realize that it’s taking everything away. No more endless commute to your office, no more bitching for your missing pencil sharpener, no more reports, boss, todesangst… Damn… for what it’s worth girls don’t even have boobs anymore.
Right that moment, it’s all burning along with the clouds and slowly sinking.

Then you just have enough time to blink twice and it’s dark already. Daddy Sun is gone to his other family.

You’re still there though, staring at nothing, feeling your existential mess creep back up your spine, cramped between the pencil sharpener and some girl’s boobs.

What are you supposed to do then?

You’ve just been the enlightened Zen monk from the movie for a full minute, and now papa’s gone home, you’re back to your old whiny self. Suck it up.

How are you supposed to return to your everyday’s plasma screen craving and internet porn when you feel you’ve just been dumped by the Sky itself?

I mean… how are you supposed to survive a sunset?

Posted via web from Walking down the dragon's back

Hello world?

Here, I have finally split my content.

For the technical and geeky, you still can find it here full of win and updated.

Here is for me, and those who want to read the stories of a happy exile.
If you feel like leaving, like losing it, like reading or just luking around, I might have something for you.

Free mind candies to come, soon.

Posted via web from Walking down the dragon's back

How are you supposed to survive a sunset?

There are some evenings…

You just happen to tilt you head back and dusk is already right in front of your face.
Sometimes it’s just you, sometimes, some dude taps on your shoulder and while pointing straight upward he goes “Hey…look at that!”

And of course you’re gonna look, ‘cause what’s to see is just not real.

The sun is suddenly more than a big ball of flaming gas, the clouds more than some vapor. This red hot blood spread across the sky seems to come right from your veins.

You gaze into this huge scenery and you realize that it’s taking everything away. No more endless commute to your office, no more bitching for your missing pencil sharpener, no more reports, boss, todesangst… Damn… for what it’s worth girls don’t even have boobs anymore.
Right that moment, it’s all burning along with the clouds and slowly sinking.

Then you just have enough time to blink twice and it’s dark already. Daddy Sun is gone to his other family.

You’re still there though, staring at nothing, feeling your existential mess creep back up your spine, cramped between the pencil sharpener and some girl’s boobs.

What are you supposed to do then?

You’ve just been the enlightened Zen monk from the movie for a full minute, and now papa’s gone home, you’re back to your old whiny self. Suck it up.

How are you supposed to return to your everyday’s plasma screen craving and internet porn when you feel you’ve just been dumped by the Sky itself?

I mean… how are you supposed to survive a sunset?

Posted via email from @Danny_Fr

My Lighter as a Social Media

Just to prove my point: social is in the people, media is in everything.

Posted via email from @Danny_Fr

Six Questions to Redefine Social Media

After reading a very good blog post from @belindaang about the nature of social media, I've been tempted to leave a nice little comment, but I let the idea boil my brain overnight, and came up with a little something.

Media, in Latin, is the plural of "Medius", meaning "Middle". I don't see it as the common "mass media" term.

What's the difference?

It's all about relations. Where radio, TV, and the early Web were about one channel diffusing to many viewers, the social Web is about many users diffusing to many users.

Where's the "middle"?

The middle is what we call now Social Media. I deeply agree with @belindaang, the term is over-used, over-hyped, and is now in my list of BS vocabulary. But still, we have to call it something. Social Media, then, are these services based on the relation between their users.
No need to be Facebook to be one, you just need allow your users to subscribe to one another's updates ('add', 'follow', 'friend'), share and dialog.

Is that just about it?

That's where I'm tempted to say...no, not at all. Facebook, Twitter and many more offer a great framework to subscribe, share and dialog, but many more platforms actually fit the requirements.

Your blog: Users are allowed to comment your post? That's a match. Plus, have you remarked that you generally can follow other people's blogs from your own? Blogger.com has this feature, so does Posterous. Blogs are giant profile pages, with long status updates. They are usually discussing deeper topics, on a longer format, it makes them difficult to read for the busiest of us, but any SNS consultant you'll hail in the street (just go out, you'll find one) will tell you: don't neglect your blog readers!

Bulletin boards: I know, it's old and busted. It's still a major source of information, and the concept is just about the same: subscribe, share and dialog. BBs are the most useful when it comes to looking for professional/technical help. They lack an update summary, like Facebook's newsfeed, but the brand new Gravity is working on it.

Your email: Sit back in your chair. I know it's hard to associate gran-daddy email with Twitter. But think about it. Subscribe, share and dialog, many to many? It's all there. Of course you can't "follow" someone who hasn't given you her email address, but that what makes its charm. It's also very old school, and still too complicated for some.

Youtube, Deviantart, Flickr, social all the same.

Ok, you're cool and all, but what's your point?

My point is: the term "Media" should be seen as 'anything that makes people communicate, a middleman for thoughts', and "Social" as 'Whatever builds a community'. Social Media should be seen as 'Any support allowing a community's members to communicate'.

Why should I think like that?

Because if you realize that your audience is not the media, but the community, you might want to broaden your views on what's social. Don't target the road, target the travellers...or else...

Or else what?

Exactly.

Posted via email from @Danny_Fr

Twitter wants your comments; Open Web seen crying somewhere.

Lately, Twitter has broken its 10 billionth Tweet.Today, this just in, Facebook traffic has outgrown Google's.

Facebook statuses are updated 60 millions times per day
Twitter register more than 40 millions daily tweets
There is at least 20 billions indexed websites on the web

Daily, Facebook and Twitter together produce 5 times more status updates than the total of all indexed websites on the web.
Just imagine if every status update was a website.Because, in essence, a status update can be much more valuable than a website.

Say, let's compare.

A blog/website is (mostly)

  • complex
  • maintained
  • isolated
  • published
  • searched
  • visited
  • univocal (delivers information)

A status update is (mostly)

  • simple
  • burst
  • exposed
  • updated
  • streamed
  • watched
  • equivocal (calls for comment)

What about it?

With all the new social media marketing buzz, marketers are beginning to understand ( keyword:inertia) that effortless status updates are sometimes more than just, excuse my Tibetan, a brain-fart. When it comes to opinions, instant statuses are immensely more valuable than polished blog posts: they are better seen, faster, better relayed, and by way more users.

Status updates could be the new comments...

Of course, statuses are just another way to comment on content. But what about the marketing value of 100 millions of daily comments? Worth a try, yes?
We've seen efforts from various side, from Discus to the Salmon protocol to unify comments, but what strikes me the most is the @anywhere framework developed by Twitter, which will allow you to "tweet about a video without leaving YouTube"
The knee-jerk reflex of sharing content and point of view through a status update could be the perfect vector of a web-wide comment gathering system. In 140 characters, native, and in Twitter's database, of course.

Controversial? You bet!

It might not be that obvious, but Twitter and Facebook are all about gathering your data. I've told you earlier about the mobile tagging.
Comment tracing is another juicy fruit they want a bite of.
Many don't see it, but not only it poses a serious threat to your privacy/freedom of choice as a user (you can still argue it though) but it also poses a serious threat to the openness of the web, see for instance Facebook patenting his news stream while it's built on an open standard. See related post by Dave Winer about "Twitter as a Force For Good".


What to think?

  • Social networking sites are here to stay, they are the place where the data (money) is
  • There is finally a justification for Twitter's need of expansion (I couldn't believe they expanded basically everywhere just because)
  • Comment tracing could be the next cake after geo-tagging
  • Open-but-closed standard are becoming more visible, Google is not alone anymore.

Will the "open-web" be a geek only destination in the years to come?  Will we see a fully open social networking service emerge? 
Many questions... what do YOU think?

Posted via email from @Danny_Fr

Twitter new feature "hover card" reviewed and explained.

Twitter just introduced the "hover card".
You can now put your cursor over a twitpic to pop up a quick profile view.

You can then expand the card by clicking on "more" and access more stats.

The good:

  • Way faster to know who's posting
  • Way faster to interact

The clever:

  • The hover card is not pre-loaded but loaded on-hover, good for the bandwith

The not so good:

  • You might not see it, but yes Twitter is loaded with javascript. It adds to the load. Browsers will love it, especially Firefox
  • I can't update through the web interface since the update, hope it doesn't last

Also:

Take a look at the that:

That's what sometimes shows in my address bar. It either mean that conversations are logged (behavioral data mining) or that a conversation tracking function will appear soon.

Conclusion:

  • It proves that twitter still loves its web users, even if the non mobile users mostly come through API
  • Twitter is in good health, that's a lot of server load to add for one feature
  • This strategy seems to be aimed at attracting more user to the native web interface, it comes right after the enabling of the geo-tagging feats. I guess someone, somewhere, is data mining hard
  • More updates are to be expected, pretty soon

Posted via email from @Danny_Fr

8 Free Wallpapers That Make You Laugh And Discourage Peeps

Here, just for you. Free to use and redistribute.
They are specially meant to address people looking at your screen.

Enjoy, and feel free to comment/critic :)

Posted via email from @Danny_Fr

[Webxibitionism] New corporate haircut: The Mohawk

I think it suits me, fellas in the office don't complain. I'm happy.
Now, what do YOU think about it, in principle and esthetically?

Posted via email from @Danny_Fr

Why Facebook and Twitter want to know where you are, break in your privacy.

The news fell in recently, Twitter will share your location on a tweet per tweet basis, Facebook will follow, sharing your location in your News Feed®.

Privacy Nightmare:

First, about twitter. Do you know how many people follow you? Do you know them personally?
I'm asking because you're going to reveal important data.
To people you don't know.
Sometimes you won't even know they're following you.
Nice. Hope you can turn it off.

Then about Facebook, and that's where I'd advise you to be VERY careful if you don't want your position to leak out.
I remarked two weeks ago that you can actually see news about people  with your friend request still pending, that is, who haven't added you.
They also have rendered the un-friending process pretty difficult, burrying the link at the bottom left of the user profile.
Upon this knowledge, I carefully revised my privacy settings. But who does that except me and terribly hot looking chicks?
And I bet it will be on by default, thus allowing people you don't even want to be friend with to follow your moves.

Stalker Enabled Sites: For the sake of your data

You might ask yourself why the SNS giants are so found of adding geo-tagging features, when their popularity is still rising day by day?

Is that because they love you?
Is that because they get deals when you check in in some outlets?
Is that because they need to ride the geo-tagging wave?

Nope.They are after your footprints. The real ones.

Take a look a these stats, I quote:

"
Some 25.1 million people are accessing Facebook via a mobile Web browser, a growth of 112 percent from January 2009, according to new research from comScore. Twitter use via a mobile browser grew 347 percent to 4.7 million users. MySpace lured 11.4 million users. In total, some 30.8 percent of smartphone users accessed Facebook, Twitter and other social networking sites via their mobile browser in January 2010.
"

And you know what can be triangulated precisely enough to give you transit pattern, real-life-crowd-behavior-data?
Bingo. A cellphone. And the mobile web will soon outgrow the desk/laptop one.
So yeah, Facebook and Twitter love you, but really they love your habits more.

I don't say we're all doomed to be the puppets of the capitalist mercantile pigs though. The 'setting' link is still there, top-right corner ;)

Posted via email from @Danny_Fr

Twitter: Unfollow without losing followers, 7 easy steps.

There is this latent fear about unfollowing someone.
The fear that your "follower" counter drops at the same rate as your "following" counter. Thus inducing panic, loss of self esteem, morbid depression.

But hey, since I'm still trying to find the phase two between 1.Get plenty of followers and 3.Profit (or fame, or you win the bet), I just tested, recklessly, FriendOrFollow.
This little free tool will make a list of everybody you're following but don't follow you back, and arrange them by activity, last tweet, followers and more.

The nice way to do it:

  • Go to FriendOrFollow
  • Enter your Titter username
  • Arrange the list to conform to your priorities
  • Click on all the profile pics you don't like (there is actually a nice tooltip providing you info about who you are about to unfollow)
  • Check their timeline (after all, you might be following @guykawasaki for a reason)
  • Decide
  • Unfollow, causing despair and anger all around the globe
This method is pretty humane, since you could be following not-so-active/popular users who need support and are not aware of you yet, and might lose them with an automated "cleaning" tool.
And if you are lucky, you might even gain some followers this way.

Hope it was useful. Happy cleaning!

Posted via email from @Danny_Fr

Things Your SNS Consultant Doesn't Want You to Know Lest He Loses Money

Dear you all whom I love,

Is it me being blind or what?

When I read about "Social Media Strategies" and their stats, I see two kinds of astronomic numbers :

  1. The ones related to SNS activities (A hellion member, and so forth and so on)
  2. The ones related to how much money is spent on trying to get a slice of the fruitcake.
Question: Where can I see the silly huge amount of cash some real venture has done in profit related to their SNS campaigns?

Don't get me wrong, I'm not a great Social Strategist of the new communication era, but I'd have my own startup right now, I'd seriously weight it.

First I'd ask myself if I really need to market anything online.

  • Do my canned red beans really need to be getting social?
  • Do my customers need to be more aware of that product?
  • Is there really a canned red beans community I can target?
  • What can I bring to the community if ever I find one?
  • And oh yes, how long will it take to get famous, if ever? Time is money after all.

There are a plethora of business related articles around (Google search for "Make money online": 155,000,000, feel free to feel them.), and some of them are actually full of common sense, and even a bit beyond the obvious see here (Futurebuzz)  and here (The Relationship Economy).
But they often forget to ask this one question of who actually needs it.
And then they forget to ask themselves how much it's going to cost.
And then Google brags about his billions of dollars in adwords.

I'm not a marketing genius but some aspects of it just plain make sense. Would it be wrong to:

  • Ask myself all the questions stated before
  • Spend more time networking away from my desk than in front of my screen
  • Invest the least possible in hardware and tools (the starter kit and the book, you know...)
  • Base my campaign on free solutions (which work pretty well e.g. with SEO,  try googling "Danny-fr", "Dannyfr", "@Danny_fr","Brutal Opinions" see who comes first)
  • Do something as basic as trying to sell my used laptop on Twitter and see what happens
Bah. These advices don't make money. By that I mean they don't bring money to @FastBucksOnlinePro.
Or I am so very wrong I am in denial.

In my next post, we're going to play a game with real money just to prove my point.

Stay tuned ! (and retweet, favorite, buzz, bookmark this post and call your first born after it ;) )

Posted via email from @Danny_Fr

Tech Rehab Week End: DOs and DON'Ts

You shouldn't get near a keyboard during Week Ends. Week Ends are a time sanctuary dedicated to the self, the ego the you and your rest.
I call it the Tech Rehab, and it's easy to do :

Dont:

  • Tweet
  • Access your Facebook profile
  • Browse from your phone
  • Use this shiny new social app
  • Share these uber cute pictures of whatever mangy pet you have
  • Fantasize on Steeve Jobs

Do:

  • Sleep
  • Practice whatever OTHER hobby you have
  • Do dangerous things in your garage
  • Sleep
  • Finally give this long lost friend the call he's been waiting for 3 1/2 years
  • Get new underwear
  • Sleep

The result?

  • You'll actually feel you've left work for two days
  • You won't try alt+F4 to stop your car
  • You'll appreciate your job better, especially if you're in tech
  • You'll gain followers on Twitter. Yes people like it, sometimes, when you're away

Well, that's my point of view only, but I do feel good, and it's Monday :D

Posted via email from @Danny_Fr

6 things I like to see in a Follow Friday

The very first reason I like Follow Friday, is because it's, er... Friday. And I know that I'll get to please my friends and co-tweeps before going to tech-rehab week-end.
I'll blog later about tech-rehab week end and tell you why I need it, and maybe so do you. Not during this week end though.
Now the other thing that happen in Follow Fridays i like:

1) They begin with a cuppa somthin', usually instant coffee

2) My fellow tweeps have made lists of people to follow, they give them creative names such as "People-to-follow", and they refer to them, which is good, since I don't really like a cut-paste wall of nicknames without any explanation of why I should follow the person.

3) They FF one or two person at the time, giving their tweets some breathing space. Tweets without oxygen die fast.

4) They tell me -us- WHY I should follow the persons they FF. Usually a couple of well aimed adjectives and the topic they are orbiting, e.g: @Danny_Fr, handsome, brilliant, about tech.

5) Sometimes, they include the main languages used by the FF'd person in their comment. I find it nice, I don't read Greek very well.

6) I thank them when they FF me, to share the love, show the world I'm a nice dude who thanks people and prove the rest I'm not a bot.

Seriously, it changes from FF cluttering my timeline with walls of anonymous names I won't bother to click on.

Man, that's another list. I should stop.

Hope you liked it though, happy FF :)

Posted via email from @Danny_Fr

5 terribly annoying behaviors in Twitter.

My turn to make a list. Plus a rant. I love you guys.

1) People complaining about bot

Bot are everywhere. In your inbox, in your chat, on YouTube and you probably have a couple of dormant ones in your fridge without even knowing it.
They are the very allegory of obviousness, they can be spotted from parsecs away.
But still, some complain, showing the botenstein developers how much interest they have in these little zombie monsters .

2) Info flood

If you are a brand, a company, or just a regular tweet willing to share the goods (in order to care, feel sexy or just because), please, refrain from posting the same news 10 times in a row, or clogging my time line with 25 tweets about news I've read this morning. At least, if you have nothing more to give, attach a personal comment. Reuters does info flood better than you. And their content is fresher.

Info flood is the usual answer to the "Be active" rule, by people who don't know their arse from their left nostril.

3) Auto follow

The worst way of saying "now if you unfollow me, you'll lose me forever and you'll cry, yes you'll cry".

Auto follow is the usual reaction to the "Be engaged" rule, by people so lazy they have a butler chewing food for them.

4) Auto direct message

Some of these are actually funny. Very rarely.  Most often they are the trigger to a major WTF reaction. Who is this person with a screwdriver as a picture profile trying to sell me the new version of the waterproof sugar?

Auto direct message is the usual response to the "Be human" rule, from people who mix social skills and Ruby programming, and it leads to the most hated tweehavior (yeah, I coined a word 2.0 !)...

5) The dude who doesn't understand we don't want to know about his Perpetual Motion Engine (or whatever he sells).

He posts all the time, floods the time line, even answers and get into conversations, DM you like mad and he is the hidden father, mother, uncle and son of Nikola Tesla. He just invented the zero point energy generator, the invisibility field and will show you how to make money on the internet while fighting ManBearPig, on one leg. And he has 3000 followers. Say what?

They are the reaction to evolution, everything has to be in balance. Thanks to them, Darwin is turning is in grave to often that he powers 3 major cities on dynamo power alone.


Hope you liked the list. Many people hate lists. I like them, I will learn lists and list in lisp.

Posted via email from @Danny_Fr