After reading a very good blog post from
@belindaang about the
nature of social media, I've been tempted to leave a nice little comment, but I let the idea boil my brain overnight, and came up with a little something.
Media, in Latin, is the plural of "Medius", meaning "Middle". I don't see it as the common "mass media" term.
What's the difference?It's all about relations. Where radio, TV, and the early Web were about one channel diffusing to many viewers, the social Web is about many users diffusing to many users.
Where's the "middle"?
The middle is what we call now Social Media. I deeply agree with
@belindaang, the term is over-used, over-hyped, and is now in my list of BS vocabulary. But still, we have to call it something. Social Media, then, are these services based on the relation between their users.
No need to be Facebook to be one, you just need allow your users to subscribe to one another's updates ('add', 'follow', 'friend'), share and dialog.
Is that just about it? That's where I'm tempted to say...no, not at all. Facebook, Twitter and many more offer a great framework to subscribe, share and dialog, but many more platforms actually fit the requirements.
Your blog: Users are allowed to comment your post? That's a match. Plus, have you remarked that you generally can follow other people's blogs from your own? Blogger.com has this feature, so does Posterous. Blogs are giant profile pages, with long status updates. They are usually discussing deeper topics, on a longer format, it makes them difficult to read for the busiest of us, but any SNS consultant you'll hail in the street (just go out, you'll find one) will tell you: don't neglect your blog readers!
Bulletin boards: I know, it's old and busted. It's still a major source of information, and the concept is just about the same: subscribe, share and dialog. BBs are the most useful when it comes to looking for professional/technical help. They lack an update summary, like Facebook's newsfeed, but the brand new
Gravity is working on it.
Your email: Sit back in your chair. I know it's hard to associate gran-daddy email with Twitter. But think about it. Subscribe, share and dialog, many to many? It's all there. Of course you can't "follow" someone who hasn't given you her email address, but that what makes its charm. It's also very old school, and still too complicated for some.
Youtube, Deviantart, Flickr, social all the same.
Ok, you're cool and all, but what's your point?My point is: the term "Media" should be seen as 'anything that makes people communicate, a middleman for thoughts', and "Social" as 'Whatever builds a community'. Social Media should be seen as 'Any support allowing a community's members to communicate'.
Why should I think like that?Because if you realize that your audience is not the media, but the community, you might want to broaden your views on what's social. Don't target the road, target the travellers...or else...
Or else what?Exactly.
Posted via email from @Danny_Fr